Team

Meet our team members

Francisco Arbós

Managing Partner

Francisco is an specialist in corporate diplomacy and international expansion, with over 20 year’s experience in developing high-level projects for governments, top companies and institutional partnerships over 5 continents (Latin America, Africa, Middle East, Asia-Pacific and Europe). He has served as top executive in various global organizations and belongs to the Brazil-Spain Chamber of Commerce and the Swedish-Spanish Chamber of Commerce.

Francisco is a graduate of Business Administration & Management from the University of Barcelona, a Master’s in Publishing from the Pompeu Fabra University and speaks 5 languages (Spanish, Catalan, English, Portuguese and Italian).

He considers versatility, resiliency and resistance as some of the main values that a good executive consultant should possess.

Henrique Alves

International Trade Analyst

As a professional trained in International Trade in Spain, Henrique also has a technical foundation in Civil Engineering, which reinforces his strong analytical skills and ability to solve complex problems with a structured approach.

With practical experience in international marketing, intercultural negotiation, and foreign market analysis, he held operational and commercial positions on platforms such as Booking.com and Airbnb. At the Brazil-Spain Chamber of Commerce, he collaborated with the general management on key initiatives supporting internationalization, particularly in the Brazil-Spain ecosystem. He specializes in organizing business missions, preparing strategic reports, and planning corporate and institutional events.

Javier Andrés

International Consultant

Professional with legal training and proven experience in the development, prospecting, implementation and opening of businesses in Spain and Latin America.

He has commercial and investment experience in Brazil, where she has successfully participated in several high value-added projects providing solid executive and leadership skills, supporting the implementation of strategic plans and driving international commercial activity.

Lorena Touma

Marketing, Data Science, and Technology Consultant

Lorena is a professional specialized in digital marketing strategy and advanced analytics, with over 10 years of experience collaborating with international teams in sectors such as e-commerce, media, public institutions, and technology startups. She has led digital transformation projects, developing marketing data infrastructures, attribution models, and automated reporting solutions aimed at maximizing ROI and customer acquisition.

She has worked as an external consultant designing and implementing data-driven performance marketing strategies, achieving substantial increases in campaign effectiveness, brand visibility, and conversion. Her approach combines strategic vision with technical expertise, allowing her to align business objectives with measurable and scalable actions.

César Patiño

International Consultant

He’s a reputable information technology and consulting professional, operating in Brazil, the US, Argentina, and Chile. As a mentor for companies and startups undergoing digital transformation, for the past 20 years he has worked on defining and implementing business solutions in data management, analytics, IoT, and blockchain. He has spoken on the diffusion of new technologies at events such as ITForum, Gartner, INOVABRA, IDC (Argentina), and Amba (Argentina).

He has also been a visiting professor in the Corporate Performance Management (FGV) and MBA programs in Business Intelligence and E-Commerce (Anhembi-Morumbi Faculty). He is also the coordinator of the IoT and AI Analysis Committee at ABINC/I2AI and a member of the Olhar do Futuro Community.

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